Have you tried our Carob Brownie? (No, It’s Not a Carrot!) 🥕❌

If you’ve ever visited us at a market and thought I said “carrot” when describing our Carob Chip Brownie, don’t worry—you’re not alone. It happens all the time! Let’s set the record straight: carob is not a carrot. It’s a chocolatey, naturally sweet pod from the carob tree.

Carob has been a pantry favorite for centuries, especially for anyone who loves the taste of chocolate but wants to skip caffeine, theobromine, or even potential allergens in cocoa. It’s naturally sweet, often described as having caramel or floral notes, and perfect for baking—especially in our Carob Chip Brownie Mix.

Why we love carob:
✅ Naturally caffeine-free
✅ Lower in fat than chocolate
✅ Sweet without adding tons of sugar
✅ Totally plant-based and vegan-friendly

Bonus: The carob chips in our brownie mix are sweetened with coconut sugar, so if you’re looking for a cane sugar-free treat, this mix is for you. And don’t worry—the carob we use doesn’t taste like the carob from the ‘80s. Did we just date ourselves? 😉

So next time you hear me say “carob,” don’t think orange vegetable—think rich, chocolaty, guilt-free goodness you can enjoy in cookies, brownies, or any sweet treat!