Woman-Owned Small Businesses to Shop This Holiday Season
The holiday season is the perfect time to find thoughtful gifts while supporting the people behind the businesses we love. From handmade accessories and personalized gifts to skincare, gourmet treats, and unique finds for your home, small businesses offer something special you won't always find in big-box stores.
This holiday season, we're introducing you to 11 woman-owned small businesses offering unique products, creative gifts, and plenty of inspiration for everyone on your list. Get to know the women behind the brands, discover what they create, and find a few new favorites along the way!
1. Honey in the Hollow Bee Farm | Honey & Beeswax Products
Co-Founder: Sue Scott
For the foodie or natural-product enthusiast, Honey in the Hollow Bee Farm offers small-batch products made from their own bees. Their collection includes raw honey, infused honey, creamed honey, honeycomb, and beeswax skincare. From unique honey flavors to handmade lip balms and lotion bars, these farm-inspired products make sweet additions to holiday gift baskets.
Shop: Honey in the Hollow Bee Farm
2. Charlotte's Cove Jewelry | Coastal-Inspired Jewelry
Founder: Ashley Cappa
Bring a little coastal charm to your everyday style with Charlotte's Cove Jewelry. Ashley creates elevated, feminine jewelry inspired by the California shoreline and Hawaiian Islands. The collection features necklaces, earrings, bracelets, and hand chains with beautiful details like freshwater pearls, genuine gemstones, and shells. These pieces make thoughtful gifts for anyone who loves the beach and effortless everyday accessories.
Shop: Charlotte's Cove Jewelry
3. GALE STUDIO | Premium Canvas & Leather Bags
Founder: Rebecca Gale Noah
GALE STUDIO creates premium canvas and leather bags designed for everyday life. From totes and travel bags to accessories, each piece combines heavyweight canvas, natural leather, and thoughtful details. Their Harbor Tote is a standout, featuring gold hardware and a water-resistant lining. Add embroidered personalization to make a practical, beautiful gift uniquely hers.
Shop: GALE STUDIO
4. Millie & Co. | Interchangeable Home Decor
Co-Founder: Michaela Gannon
For the woman who loves decorating for every season, Millie & Co. offers a creative interchangeable home decor system. Choose from hand-stained wooden ladders and frames paired with hand-painted decorative tiles that attach with magnets. Swap out the designs for different holidays and seasons, and add new tiles to your collection throughout the year. Everything is handmade in Central Florida.
Shop: Millie & Co.
5. Fusion By Design Collars | Custom Leather Dog Collars
Founder: Danielle Beauregard
Our four-legged family members deserve something special, too! Fusion By Design Collars handcrafts custom leather and crystal dog collars, combining quality materials with beautiful personalized details. Since 2016, Danielle and her team have created more than 6,000 custom collars. Customers can choose leather colors, crystals, padding, and hardware to create a one-of-a-kind collar for their favorite pup.
Shop: Fusion By Design Collars
6. Natural Northern | Herbal Skincare & Wellness
Founder: Kim Laureano
Based in Northern Wisconsin, Natural Northern creates small-batch herbal skincare and wellness products with thoughtfully selected ingredients. Their collection includes Magnesium Cream, Whipped Tallow, and Winter Cream. Their customer-favorite Magnesium Cream combines magnesium chloride with nourishing butters, oils, and local beeswax, making it a thoughtful gift for someone who appreciates simple self-care products.
Shop: Natural Northern Magnesium Cream
7. NECO Bags | Fun & Functional Reusable Bags
Founder & Designer: Nancy Owyang
Who says practical can't be fun? NECO Bags creates colorful, machine-washable reusable bags designed for everyday life. The collection includes snack and sandwich bags, cosmetic bags, travel organizers, and totes. Designed in the Pacific Northwest, these reusable essentials combine playful prints with everyday functionality, making them great gifts for busy moms, travelers, and anyone who loves staying organized.
Shop: NECO Bags
8. Sweet Humble Home | Personalized Embroidered Linens
Founder: Jeannine Rose
Beautiful details make a house feel like home. Sweet Humble Home specializes in embroidered linens, personalized gifts, and timeless entertaining accessories. Their Vintage Vine Monogrammed Cocktail Napkins are a lovely gift for someone who enjoys hosting dinner parties, holiday gatherings, or cocktail hours. With elegant embroidery and personalized details, these linens are gifts she'll enjoy for years.
Shop: Sweet Humble Home
9. b.e.happe | Handcrafted Knit Beanies
Founder: Brooke Happe
What started as a creative outlet during early motherhood grew into a business creating cozy, handcrafted knit pom hats and slouchy beanies. b.e.happe offers styles for women, babies, and children, including matching Mommy & Me sets. Each beanie is made in the USA by an all-female team of makers. Even better, a portion of every sale helps provide wish-list items to children's hospitals.
Shop: b.e.happe
10. Ruth Nathan's | Reversible Bow Tie Gift Set
Founder & Chief Designer: Nicole Brown
Shopping for the stylish man in your life? Ruth Nathan's offers distinctive bow ties and accessories designed for those who enjoy expressing their personal style. Their Reversible Bow Tie Gift Set is a fun holiday gift, offering two looks in one. It's a great choice for husbands, fathers, sons, or anyone who appreciates a little personality in their wardrobe.
Shop: Ruth Nathan's Reversible Bow Tie Gift Set
11. Cassavaberry® | Gluten-Free, Grain-Free & Plant-Based Baking Mixes
Founder: Stacie Barry
The holidays are all about gathering, baking, and sharing homemade treats. Cassavaberry® makes it easier with gluten-free, grain-free, plant-based baking mixes for soft, chewy cookies, fudgy brownies, flexible tortillas, and everyday baking. Founded in Colorado, our mixes are made without oats, rice, corn, eggs, or dairy. They're a thoughtful gift for home bakers, foodies, and anyone who loves homemade goodness without the guesswork.
Shop: Cassavaberry®
Shop Small & Make the Holidays More Meaningful
Behind every small business is a woman who took an idea and turned it into something of her own. From handcrafted products to thoughtfully designed everyday essentials, these businesses bring creativity, passion, and care to everything they make.
This holiday season, consider adding a few small businesses to your shopping list. Whether you're gifting a cozy beanie, a custom collar for a beloved pup, a beautiful tote, a jar of local honey, or baking mixes to share with family, there's something special waiting to be discovered.
Give thoughtfully. Shop small. Celebrate the people behind the products.
Happy holidays and happy shopping!